ELIJAH Fragrances is a new brand within the ELIJAH world, created to expand the brand into the niche fragrance market with a line of premium unisex perfumes. I led the creative direction and brand development, defining the visual identity, packaging, and overall positioning.
I also directed campaign concepts and product imagery, working with perfumers and manufacturers to translate the brand vision into a cohesive product and launch.
Title: Creative Director
I also directed campaign concepts and product imagery, working with perfumers and manufacturers to translate the brand vision into a cohesive product and launch.
Title: Creative Director
